Insafe SDDP: Achieving Max Media with Minimum Budget - Defining an Action Plan

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Insafe SDDP: Achieving Max Media with Minimum Budget - Defining an Action Plan
Insafe SDDP: Achieving Max Media with Minimum Budget - Defining an Action Plan
Report Title Final Report of SDDP Co-Laboratory "What ideas and actions can nodes do to materialize achieving max media with limited budget?"
Triggering Question What ideas and actions can nodes do to materialize achieving max media with limited budget?
Project Cyberethics: Cyprus Safer Internet Center
Editor(s) Yiannis Laouris
Tatjana Taraszow
Total Duration 3 hours
Statistics Participants=26
Number of ideas=82
Number of Clusters=6
Ideas received Votes=26
Ideas on MAP R=10
Spreathink ST=
Dates 18th of September 2007
Link http://www.saferinternet.org



Executive Summary

The SDDP co-laboratory Achieving Max Media With Minimum Budget documented here built on experiences gained from previous relevant training sessions in Bruges and Stockholm as well as the results of the 6-month evaluations (Customer Satisfaction Surveys) performed by the coordinating node. The co-laboratory was dealing with sharing and developing ideas, projects, initiatives, and methods to achieve maximum media impact with limited budget. Participants collected and exchanged as much information and knowledge as possible to be used accordingly by the nodes so as to achieve as much media exposure as possible at the lowest possible cost to define an action plan. On the 18th of September 2007, staff of the European network of Safer Internet Nodes engaged at St. Raphael Hotel, Limassol, Cyprus, for three hours in a structured dialogue focusing on the triggering question:

What ideas and actions can nodes do to materialize achieving max media with limited budget?

Insafe nodes’ staff described 82 ideas and actions ahead of the co-laboratory and during the dialogue with the entire group. The participants altogether grouped these 82 ideas and actions into six categories based on common attributes among the ideas identified by the Nodes’ staff. These categories were named the following:

  • Insafe Network
  • Cooperation Organization
  • Practical Tips
  • Online Strategies
  • Message Creation
  • Communication Skills


MAP for Insafe SDDP.
Media – Influence Map.


Each participant chose five ideas that they thought were the most important. The voting results were used to select ideas for the subsequent structuring phase to identify inter-relations among the generated ideas. The 10 ideas were structured within four levels and are related according to the influence they exert on each other. Those ideas that appear lower in the Influence Map, are more influential in terms of influence than those at higher levels and are the ones to tackle preferentially.

According to the participants of this workshop, the obstacle appear to be the most influential was:

Action #64: Exchange of good practice


After having participated in the structured dialogue it was expected that:

  • Participants would gain a deeper understanding of the complexity of the situation and the interconnections between “ideas”;
  • Participants would have the opportunity to understand how the “others” may think or perceive the current situation or envision the “ideal” situation;
  • A “voted” consensus between all participants taking part in the co-laboratory would emerge in the “influence tree” as a joint product.


The Facilitation Team of this co-laboratory consisted of: Ilke Dagli, Elia Petridou and Kerstin Wittig.

Participants

Name Country
Daniela Agius Malta
Claudia Ceccarelli Italy
Marjolijn Durinck Netherlands
Lena Fagerström Sweden
Gry Hasselbalch Denmark
Ronald Hechenberger Austria
Karl Hopwood UK
Gudberg Jonsson Iceland
Liene Kalna Latvia
Stephanie Kutscher Germany
Karin Larsson Sweden
Stian Lindbol Norway
Maria Elisa Marzotti Italy
Juuso Peura Finland
Luca Pitolli Italy
Teemu Ruohonen Finland
Anna Rywczynska Poland
Veronica Samara Greece
Ellen Stassart Belgium
Jason Steele UK
Judith Swietlik-Simon Luxembourg
Tom Van Renterghem Belgium
Gráinne Walsh Ireland
Agnieszka Wrzesien Poland
José Luis Zatarain Spain
Alenka Žavbi Slovenia
































External Links