Maria Vilanidou

Maria Vilanidou With FWC July 2014 - present Title Project Leader and Consultant Key Project(s) Digital Cyprus Key Interests Social Innovation, Gender Equality, Photography, Travelling, Meditation Degree(s) MA Communication Arts Filed(s) of study Marketing Communications, Management, Strategic Planning University(ies) New York Institute of Technology Specialization(s) Business and Communications Strategy. Project Management.

SUMMARY

Maria Vilanidou (MA Communications, NYIT) has an extensive experience of 17 years in Marketing Communications on the Account Management of National and International Brands. Her business experience expands in the spectrum of Business and Strategic Planning, Communications, Advertising, Public Relations, Digital Marketing, Consultancy, New Business Development and Account Management. She has also managed and supervised Governmental and European co-funded projects as well as International Projects under most of the Ministries in Cyprus. She has also been trained in Corporate Social Responsibility by Global Education Services and the University of Seattle. She has served as the Client Service Director of Marketway/Publicis and she has been a Guest Lecturer at the Mediterranean Institute of Management leading numerous workshops on how to develop an effective Marketing Communications Plan. She is currently an associate of Future Worlds Centre in terms of Project Management and Strategic and Communications Consultancy as well as practising within these fields as a Solopreneur. She is a founding member of the European Mentoring and Coaching Council in Cyprus, the Communications Leader for EMCC, a member of the Board of Directors for the Family planning Association in Cyprus and a student of the Clairvision School of Meditation. She loves nature and especially the sea. She enjoys hiking, photographing everything that captures her heart, reading books and traveling around the world. She is in a continuous spiritual quest.

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PROFESSIONAL EXPERIENCE

Project Leader and Consultant, Future Worlds Center, 2014 - present Project Management for Digital Cyprus and Consultancy Services on matters of Strategy and Communication

Business Communications Strategist & Advisor, Solopreneur, 2014 - present Providing Strategy Formulation and Consultancy on matters of Business and Marketing Communications as well as Project Management Services and Training.

Communications Leader, European Mentoring & Coaching Council, 2013 - present Providing Marketing Communications Consultancy and Support

Client Service Director, Marketway/Publicis, 2007-2013 Management of the Client Service Department which was comprised of two sections: Account Management & New Business Development; Strategic Planning, Leadership and Supervision of teams for the implementation of Communication Campaigns. Strategic Planning for attracting new business as well as creating new services for the company and for its existing clients.

Assistant Client Service Director, Marketway/Publicis, 2001-2007 Strategic Planning, Direction and Supervision of teams for the implementation of Communication Campaigns. Responsible for the monitoring and supervision of the Client Service team’s effectiveness as well as developing training programs based each member’s needs and monitoring improvement.

Account Director, Marketway/Publicis, 1999-2001 Strategic Planning, Direction and Supervision of teams for the implementation of Communication Campaigns and providing consultancy services.

Guest Lecturer, Mediterranean Institute of Management, 1996-2008 Speaker on subjects of Integrated Marketing Communications at the Postgraduate Program «Business Management» and under the Government’s Plan for developing technical and other assistance from Cyprus to other countries. Organisation and Coordination of Workshops aiming in helping the teams to develop Integrated Marketing Communications Plans.

Account Executive, DeLeMa/TBWA Cyprus, 1996-1999 Coordination and Implementation of Communications campaigns.

EDUCATION

New York Institute of Technology (NYIT), New York MA Communication Arts (1994)

New York Institute of Technology (NYIT), New York BSc Advertising (1993)

ADDITIONAL TRAINING

TedxUNPLAZA, New York (2013) Brave. United in Action.

TedxSVA, New York Design for Social Innovation (2013)

TedxNicosia, Cyprus Regenerate, Rethink, React (2013)

TedxNicosia, Cyprus Dream. Risk. Care. Live (2011)

Cyprus Chamber of Commerce Managing Employee Engagement (2010)

University of Seattle & GES Global Education, USA Corporate Social Responsibility (2008)

World Bank Managing Effective Investment Promotion Campaigns (2008)

Prothesis Business Consultants Athens Jay Conrad Levinson on ‘Mastering Guerilla Marketing’ (2006)

Prothesis Business Consultants Athens Jack Trout on Strategy ‘Differentiate or Die’ (2006)

Landes Productions, USA Beyond the Brainstorm; valuing your creativity (2002)

Demstar Training Advertising for Advertising Executives (2002)

Irish Management Institute Be a Master Presenter (2002)

Maui Photography Workshop, Hawaii Photographing Nature and the Human Body with Karen Rosenthal (2001)

Harvard University Extension School New Approaches for Success through Strategic Planning & Total Quality Management (2000)

Harvard University Extension School New Approaches to Successful Leadership & Management (2000)

Canon Photography Masters Certificate of Achievement (1997)

Advertising Women of New York Advertising Workshops (1993 and 1994)

PROJECT MANAGEMENT

Team Leader for acquiring and managing the following governmental (partially EU funded) projects:

Communications Strategy Consultancy Services and Crisis Management for Cyprus Investment Promotion Agency – CIPA (2008-2010)

Market Research and Consultancy Study for the development of tourist markets (2009-2010). Ministry of Commerce, Industry and Tourism – Cyprus Tourism Organization

The Programme for International Assessment of Adult Competencies PIAAC – Pilot and Main Study (2010 & 2011-2012). Cyprus Ministry of Education and Culture - Centre for Educational Research and Evaluation

Publicity for the training program for the development of Administrative & Leadership Skills in the Local Authorities Sector (2010 – 2013). Ministry of Finance – Cyprus Academy of Public Administration

Publicity for the training program for the Strategic, Management and Leadership Development of the Cyprus Public Service (2010 – 2013). Ministry of Finance – Cyprus Academy of Public Administration

Communications Strategy, Consultancy and Publicity for the Development of Productivity Culture (2008 – 2010). Ministry of Labour and Social Insurance – Cyprus Productivity Centre

Communications Strategy Development for the integrated domestic solid waste management plant for Larnaca & Famagusta districts (2008-2010). Ministry of Interior.

Promotion of Renewable Energy Sources and Energy Conservation Programs (2009). Cyprus Institute of Energy.

Publicity for the introduction of the e-procurement system - implementing electronic procedures for conducting public procurement competitions in Cyprus (2009). Ministry of Finance (General Treasury).

Publicity for the modernization of the Public Employment Services (2006 – 2008). Ministry of Labour & Social Insurance.

KEY QUALIFICATIONS

Leadership; inspiring and empowering teams for achieving goals and beyond

Ability to manage diverse groups of people achieving results through creativity and innovation

Strong organisational skills and ability to handle problems in a calm and efficient manner

Ability to bring together the right people for creating and implementing a project

Strategic thinking

Efficiency

Trustworthiness

Integrity

Adaptability, welcoming change

Social Innovation and Openness

Social Entrepreneurship and Corporate Social Responsibility