Boost for sustainable European supermarket store-brands as a key driver for the EYD 2015 and beyond

The content of this page is displayed in standardized format to serve as quick reference; and facilitate its use during preparation of new applications. Do not change the content of this page without consulting with the project coordinator. For encyclopedic details about the project, please refer to its main page. {{{title_header}}} The project activities will encourage European citizens to take responsibility for the supply chain and to be active for inclusive and sustainable growth in an interdependent world by demanding Fair Trade regulations, sustainable and responsible corporate business practices and credible certification schemes. They will change their consumption pattern, which will lead to increased sales figures for Fair Trade and socially and environmentally responsible products by 5% in 2017. 3000 European journalists (TG2) will disseminate the action’s content accordingly and promote the EYD2015. The multiplier function and political power of journalists will help to achieve the SO.

Formal Project Description Contract Title Boost for sustainable European supermarket store-brands as a key driver for the EYD 2015 and beyond Project Acronym my project's acronym Donor EuropeAid Lead Partner write the lead partner of the project Agreement n° DCI-NSAED/2014/66 Partners C.E.G.A. Foundation Südwind Agentur FAIR TRADE HELLAS Cumbria Development Education Center Countries of the action Bulgaria, Austria, Greece, United Kingdom, Cyprus Grant EUR 4 389 300, 00 Grant for FWC EUR 86 532,00 Dates 01/01/2015 - 31/12/2017 Short Description This project will inform 25 Million European citizens about sustainable production and consumption patterns (R1) and therefore run a pan-European awareness raising campaign in the EYD 2015 in all 28 EU member states Main Page link this to the main page of the project Website http://www.supplychainge.org/ About Project Supply Cha!nge

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